Subtitle: Learn four steps to boost profits this quarter…taught by a Virtual CFO
Attendees will discover:
- The 5 biggest challenges facing 90% of all small businesses.
- Why profit is more important than revenue and why cash is more important than profit.
- 4 key steps to go from feeling overwhelmed, stressed about cash, wondering "Where'd all the money go?" to feeling confident, knowing that you're running your business like a CEO, with the numbers driving your decision making.
Shelby Ashley, MBA
Founder and CEO of Optimized Financial Solutions
Shelby lives in Huntsville, AL but serves clients all over the United States. She founded Optimized
Financial Solutions because she is passionate about translating what business owners see (and are often
confused by) on their financial statements, into actionable decisions to help grow their business. Shelby
received her Bachelor’s degree in Corporate Finance as well as her MBA from the University of Alabama
in Huntsville. After working in several industries helping large business owners achieve success, she
decided to start her own service helping small to medium sized business owners do the same.
About Optimized Financial Solutions:
OFS helps small to medium sized business owners grow their profitability and cash flow by decoding
what’s on their financial statements and showing the owner what is working and what is not. We then
guide the owner on which levers to pull within their business to maximize their cash flow and freedom.
Our mission is to help clients go from feeling overwhelmed, stressed about cash, wondering where all
the money went, to feeling confident, knowing that they are running their business like a CEO. This is
done through our unique 4-step process, led by a CFO who cares about her clients’ success.